Dollars spent at locally owned, independent businesses return up to five times more benefit to local economies than chains1. Researchers agree that consumers have little idea the dramatic effect even minor spending shifts can have on local economies.2
The KC Local Color goal of creating a community of independent businesses is more than a matter of pride and citizenship.3 It makes economic sense. Studies show that communities that preserve their one-of-a-kind businesses and distinctive character have substantial economic advantage.4
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